A bird walks into a bank.

It sounds like a punchline, but it’s actually a promise. In the latest iteration of the Opens Doors campaign, Key’s tiny bankers meet their clients in any moment. Seamlessly. Because it’s pretty normal to have a full-service branch in your knitting basket, glove box, or birdhouse. And if you’re surprised by that, maybe you need to rethink your own banking relationship.

Mobile ATMS

We also met people in the moment with our custom-built, e-bike ATMS. Automatic Taco/Toy/ and Thank-you Machines toured the U.S. delighting guests all summer long. From the screen to the receipt design, every detail showcased Key’s commitment to understanding their audience and anticipating needs.

OOH also told a compelling visual story of life’s moments.

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samsung short film