The golf world just got loud.
All it took was one custom-built, interactive caddie keg to create an internet uproar throughout a notoriously quiet sport. A single tweet from Brooks Koepka lit the fuse and gained endless impressions through PR and media outlets.
Media highlights included tweets by sports legends, an NBC golf video feature, and coverage from pubs such as Urban Daddy, Golf Digest, Brobible, Busted, Mandatory, and many, many more.
It had zero percent negative reaction online.
The ULTRA Caddie debuted at the PGA Championship and then went so viral it continued on the circuit at the Ryder Cup.
