apple who?

To counter Apple's iPhone next mobile announcement, Samsung went full on against its competitor's current tagline and iconic white world. The "It's not a phone, it's a Galaxy" campaign was a direct retort to "If it's not an iPhone, it's not an iPhone." The effort included a series of broadcast spots, in-cinema buys, online ad units, digital billboards, and traditional OOH. 

 
Previous
Previous

samsung family hub

Next
Next

the north face